Every income ceiling in your cleaning business is a selling ceiling. If you’re stuck, there’s someone you haven’t learned how to sell yet.

You’ll learn:

• Why resistance isn’t a stop sign — it’s a signal

• How conviction grows when people say “no”

• Why certainty beats talent

• What strangers actually buy (hint: not cleaning)

• How to stop lowering standards and start scaling

• Why your staff sells your standards when you’re not in the room

(And yes… it’s probably not who you think.)

Do you ever feel the magnetic pull to be right in every business decision, even when the data or the market is telling you otherwise? That powerful, ego-driven impulse might be costing your business more than you realize.

In this deep-dive, we explore the subtle yet profound shift that happens when creators and entrepreneurs stop prioritizing ego and start prioritizing progress. We break down how the fear of being wrong becomes the single most expensive habit you can have, and how to break free from it.

In this video, you will learn:

• How to recognize the signs that your pride is interfering with profit.
• The fundamental difference between confidence and debilitating stubbornness.
• Actionable strategies to build a flexible, market-responsive mindset.
• The ultimate business truth: being wrong is often a prerequisite for monumental growth.

Watch now and stop paying the price for your ego! Let me know in the comments: What's one time you had to be "wrong" in business to get to the next level?

Welcome to the Road to a Million, Week 97!

This episode dives into the single most important factor that separates $100K business operators from $1M business owners: The Courage to Commit.

We break down the two critical definitions you must live by:

• Courage: Acting with the presence of fear.
• Commitment: The elimination of all other options—focusing solely on the goal of building a million-dollar business.

In this powerful call, we share the personal and business journey that led to this realization.

Our Path to a Million

We pull back the curtain on the sacrifices and decisions that allowed us to grow our business from $6,700 in our first three months to $1.1 Million in 2023, and ultimately reaching $2.8 Million in total revenue last year.

• Embracing the Fear: Hear the story of growing up in a racing family, realizing a passion requires capital, and overcoming the youthful fear of vulnerability to chase a business dream.
• The Power of Partnership: The critical decision to seek out a partner for stability to channel creative drive and move away from chasing distractions.
• The Hardest Move: The true cost of our commitment, including uprooting our family to expand the business to a second location, and how it was essential for the next level of growth.
• Commitment Pays Off: We reveal that our second location was not profitable for the first 17 months, showing what long-term commitment looks like before it rewards you.

Ultimately, we discovered that the key pivot was realizing we weren't just in the cleaning business, but in the Five-Star Experience business. This shift in focus changed everything.

Every breakthrough requires Fear, Decision, Commitment, and Time. If you are willing to commit to the goal, this episode will provide the clarity to eliminate all other options and build the business you truly desire.

Join the FREE Home Cleaning Courses Group ----- https://www.skool.com/building-a-1m-cleaning-biz-5911

What It Actually Takes to Achieve Unreasonable Results in 2026

Are you ready to stop settling for reasonable results? In this video, we're diving deep into the strategy and mindset required to achieve true breakthroughs in 2026—the kind of results others call "unreasonable."

I break down the core shifts you need to make right now:

The Mindset Shift: How to reframe your goals from incremental progress to massive leaps. The Execution Framework: My 3-step system for prioritizing work that delivers the highest leverage. Non-Obvious Truths: The daily habits and uncomfortable sacrifices required to perform at an elite level. If you’re ready for more than just another good year, this is your blueprint. Watch now, stop watching the clock, and start building the future you want.

The year is over, and it’s time to find out what really happened on the Road to a Million! Our goal for 2025 was a massive $269,000/month in revenue, and this video is a complete, transparent, month-by-month breakdown of the high-stakes journey.

We started the year strong, but things quickly got hairy. Watch to see the shocking moment we lost almost our entire cleaning team, suffered a $20,000 monthly loss, and were forced to completely scrap our plan for expansion. This is the real, unedited journey of what it takes to win in business.

Inside the 2025 Year-in-Review: The Biggest Lesson: The emotional math behind our biggest mistake this year and why prioritizing team standards over revenue is essential. The Power of Accountability: How we helped a mentee double their business from $20K/month to $40K/month in just four weeks! The Pivot: The moment we realized we had to buy a cleaning business instead of starting from scratch to keep the goal alive. Community Wins: Celebrating our community's massive milestones, including 8 businesses that hit the $1 Million Run Rate mark! Hit or Humbled: The final, unbelievable moment when we calculated the December numbers to see if our combined three locations (Bozeman, Mesa, and the new Sacramento market) actually hit the $269,768 target. This journey proves that success is never easy. It’s about being willing to stay in the game, learn from the losses, and have the courage to go all in.

Looking Ahead: Our 2026 Goals New Monthly Revenue Goal: $375,000 Community Goal: 20 Million-Dollar Businesses If you're ready to create evidence of what's possible in your business, join the mentorship community today!

#RoadToAMillion #CleaningBusiness #Entrepreneurship #BusinessGrowth #goalsetting 

This SOP outlines the process for giving pay raises and bonuses to employees, ensuring clarity and alignment with business goals.

Introduction to Pay Raises and Bonuses 0:50

• Discuss the importance of giving pay raises and bonuses that serve both the employee and the business.

• Emphasize the goal of making employees feel valued.

Understanding Employee Performance Levels 19:09

• Identify performance levels:

  • Negative 1 to 0 Conversations: Addressing underperformance and helping employees improve.

  • Zero to 1 Conversations: Encouraging good performers to become great by providing incentives.

Setting Clear Expectations for Raises 22:42

• Clarify that raises should be given based on performance improvements (Zero to 1) rather than fixing problems (Negative 1 to 0).

• Define what it takes for employees to become more valuable.

Using Historical Data for Pay Structure 25:57

• Utilize historical data to guide pay structures for cleaners and other staff.

• Establish a base pay that is above minimum wage.

Incentives for Cleaners 27:14

• Implement bonuses tied to performance metrics:

  • Attendance Bonus: Reward for perfect attendance.

  • Google Reviews Bonus: Incentivize cleaners for receiving positive reviews.

  • New Employment Bonus: Reward for reaching attendance milestones.

Long-term Benefits and Minimum Pay Guarantees 40:09

• Offer long-term benefits such as guaranteed minimum pay for reliable employees.

• Ensure that employees understand the criteria for maintaining their status.

Creating a Culture of Accountability 55:13

• Establish clear rules around pay and performance to avoid entitlement.

• Reward reliability and five-star service to foster a high-performance culture.

• Ensure that all conversations regarding pay and performance are constructive and focused on growth.

• Avoid using bonuses as a means to fix performance issues; instead, address the root causes of underperformance directly.

• Regularly review and update the pay structure based on performance data and market trends.

• Maintain open communication with employees about their performance and the criteria for raises and bonuses.

>>> Free Home Cleaning Courses <<<

This SOP outlines actionable steps to effectively grow a cleaning business to $1 million in revenue, based on proven strategies and lessons learned from successful entrepreneurs.

1. Understanding the Business Growth Mindset 0:00

• Recognize the goal of growing your business to $1 million.

• Understand that starting from zero clients is common and achievable.

2. Utilize Personal Networks for Initial Clients 1:37

• Reach out to your existing network to find your first clients.

• Use a script to offer discounted cleaning services to friends and family.

3. Transition to Digital Marketing 2:34

• After initial client acquisition, start using Facebook ads to generate leads.

• Focus on building a strong online presence.

4. Establish a Reliable Team 3:18

• Hire reliable staff who can operate independently of you.

• Ensure that your business can function without your constant involvement.

5. Track Financial Performance 6:04

• Regularly monitor weekly revenue and growth metrics.

• Set financial goals and track progress towards them.

6. Embrace the Learning Process 7:56

• Accept that you will need to learn new skills to grow your business.

• Be willing to step out of your comfort zone and tackle challenges.

7. Solve Business Problems 8:21

• Focus on solving the toughest problems in your business.

• Delegate tasks to others once you have solved them.

8. Measure Success by Financial Metrics 14:27

• Use your bank account balance as a measure of success.

• Aim to increase your revenue consistently.

9. Understand Sales as Service 15:45

• Shift your mindset to view sales as a form of service to clients.

• Develop strong sales skills to effectively communicate value.

10. Prioritize Client Needs 20:06

• Focus on serving clients and staff before expecting rewards for yourself.

• Understand that client satisfaction drives business success.

11. Observe Actions Over Words 23:00

• Pay attention to what clients and employees do, not just what they say.

• Use their actions to gauge commitment and alignment with business goals.

12. Submit to Proven Systems 01:02:00

• Follow established systems and processes without trying to modify them.

• Trust that these systems have been developed through experience and success.

• Avoid making emotional decisions based on temporary setbacks.

• Do not underestimate the importance of tracking your financial data accurately.

• Regularly review and adjust your marketing strategies based on performance data.

• Invest in training for yourself and your team to improve skills and efficiency.

• Network with other business owners to share insights and strategies.

Introduction to Distractions 0:01

• Welcome to the session on distractions that can impede business growth.

• Understanding these distractions is crucial for reaching your business goals.

Awareness of Distractions 1:01

• Recognize that distractions are often invisible and can be deeply ingrained.

• The goal is to bring these distractions to light so you can choose to change your behavior.

Engagement and Participation 8:22

• Engage actively during discussions to enhance learning.

• Use chat features and keep cameras on to foster a collaborative environment.

Distraction 1: Believing You're in the Cleaning Business 9:36

• Shift your mindset: You're not just in the cleaning business; you're in the business of delivering a five-star experience.

• Focus on customer service and client satisfaction.

Distraction 2: Chasing Shortcuts 24:23

• Avoid the temptation of get-rich-quick schemes.

• Commit to developing skills and doing the necessary work consistently.

Distraction 3: Starting Another Business Prematurely 27:32

• Focus on making your current business successful before starting another.

• Ensure your existing business can operate independently of you.

Distraction 4: Seeking Approval from Others 31:54

• Stop seeking validation from friends and family who may not understand your entrepreneurial journey.

• Surround yourself with supportive individuals who encourage growth.

Distraction 5: Partner's Lack of Support 34:52

• Ensure your partner believes in your goals and supports your entrepreneurial journey.

• Communicate your needs and expectations clearly.

Distraction 6: Trying to Look Successful 40:23

• Focus on producing results rather than on appearances.

• Measure success by what you can create, not by what you can buy.

Distraction 7: Helping Others Too Soon 45:29

• Prioritize your own growth and skills before trying to help others.

• Build a solid foundation for yourself first.

Distraction 8: Insecurity 47:04

• Work on building your confidence to better serve others.

• Focus on listening and being present in conversations.

Distraction 9: Perfection Paralysis 52:53

• Accept that perfection is unattainable; focus on progress instead.

• Embrace mistakes as learning opportunities.

Distraction 10: Comparing Yourself to Others 55:13

• Use others' success as inspiration rather than a benchmark for your self-worth.

• Understand that everyone's journey is unique.

Distraction 11: Identity Clinging 56:25

• Challenge limiting beliefs about yourself.

• Reframe your identity to align with your goals.

Distraction 12: Fantasy of Balance 57:29

• Recognize that achieving a million-dollar business requires an unbalanced focus on growth.

• Accept that there will be seasons of intense work.

Bonus Distraction: Consuming Instead of Creating 01:00:20

• Limit consumption of media and distractions while building your business.

• Focus on producing more than you consume.

• Be aware that distractions can manifest in various forms and may not always be obvious.

• Regularly assess your focus and priorities to ensure alignment with your business goals.

• Set specific times for focused work to minimize distractions.

• Use tools and systems to automate repetitive tasks and streamline operations.

• Regularly review and adjust your goals to stay aligned with your vision.

Introduction to Sales and Marketing 0:00

• Understand the importance of sales and marketing in growing a cleaning business.

• Recognize that success comes from learning through experience and overcoming challenges.

Skill Sets Required for Success 5:01

• Courage to Commit:

  • Commit to marketing, coaching, and employee management.

  • Maintain daily commitment despite challenges.

• Ability to Learn:

  • Acknowledge personal responsibility for business growth.

  • Be open to feedback and willing to adapt.

Conviction to Sell 9:28

• Understand that selling is essential for business growth.

• Focus on serving clients rather than just selling to them.

Self-Control to Follow the Plan 10:54

• Stick to the established business plan even when faced with difficulties.

• Ensure consistency in actions to achieve desired outcomes.

Understanding the Marketing Ratio 52:50

• Calculate your marketing ratio:

  • Formula: Total Marketing Spend / Total New Sales Revenue.

  • Aim for a minimum ratio of 5:1 to market effectively for free.

Sales Call Framework 30:05

1. Opener: Introduce yourself and your company warmly.

2. Understand the Problem: Ask questions to identify the client's needs.

3. One-Time vs. Recurring: Determine if the client is looking for a one-time service or ongoing cleaning.

4. Identify the Avatar: Understand if the client has used cleaning services before.

Logistics and Pricing 39:18

• Gather necessary logistics information (e.g., home size, pets).

• Provide a clear quote based on the information gathered.

Closing the Sale 47:20

• Present the recurring offer if applicable.

• Schedule the cleaning appointment and set expectations.

Collecting Deposits and Cancellation Policy 49:22

• Collect a non-refundable deposit to secure the booking.

• Clearly communicate the cancellation policy to the client.

• Always prioritize the client's needs over your own sales goals.

• Avoid rushing through the sales process; take the time to listen and understand the client.

• Practice your sales script regularly to improve confidence and delivery.

• Use a CRM to track client interactions and preferences for better service.

• Continuously seek feedback from clients to refine your approach.

Introduction to Marketing Strategies 4:10

• Marketing is a crucial piece of the business growth equation.

• Understanding what works and what doesn't is essential for scaling your cleaning business.

Marketing Methods to Avoid 15:08

1. Groupon: Attracts the wrong clientele by discounting services too heavily.

2. Thumbtack: Paying for leads that may not respond.

3. Yelp: Known for negative reviews and pay-to-play model.

4. Local Coupon Mailers: Ineffective for attracting high-paying clients.

5. Done-for-You Marketing Agencies: Often keep you in the dark about their methods and can be costly.

6. Home Advisor/Angie's List: Leads are sold to multiple businesses, creating competition.

7. Car Wraps: High hidden costs and operational inefficiencies.

8. Street Marketing: Time-consuming with low ROI.

9. Google PPC: Complicated and often expensive with low conversion rates.

Effective Marketing Strategies 37:23

1. Personal Network: Leverage friends and family for referrals and free cleans.

2. Referrals: Ask current clients for referrals to their friends and family.

3. Facebook Groups: Post in local groups to find potential clients.

4. Responding to Requests: Engage with posts in local groups where people are looking for cleaners.

5. Internal Marketing: Use SMS to reach out to leads and contacts accumulated through previous marketing efforts.

6. Facebook Ads: Invest in targeted ads to reach a broader audience.

7. Google Local Services Ads: Simple and effective for generating high-quality leads.

• Avoid any marketing method that promises 'set it and forget it' results.

• Be cautious of agencies that guarantee leads without transparency in their methods.

• Focus on building a strong personal network to generate initial leads.

• Utilize free marketing methods before investing in paid advertising.

• Regularly engage with your existing client base through internal marketing to maximize retention and referrals.

1. Introduction to the Cleaning Business 2:35

• The cleaning business was started with the intention of learning and improving the process.

• The focus is on creating a purposeful and systematic approach to cleaning.

2. Importance of Values in Hiring 19:51

• Hire based on values that align with the company culture:

  • S: Serve - Look for individuals who have a desire to help others.

  • T: Teamwork - Seek candidates who are willing to support their teammates.

  • A: Accountability - Hire those who take responsibility for their actions.

  • R: Reliability - Ensure candidates can consistently show up and perform.

3. Four Standards for Cleaning 41:00

• Establish four key standards for cleaners to follow:

  1. Arrive at the door five minutes early - This shows respect for the client's time.

  2. Greet the client with a smile - Create a positive first impression.

  3. Remove dirt using a checklist - Ensure consistency and thoroughness in cleaning.

  4. Complete a final walkthrough with the client - Gather feedback and ensure satisfaction.

4. Training New Cleaners 55:11

• Focus on teaching new cleaners the four standards from day one.

• Emphasize the importance of client experience over technical skills initially.

5. Continuous Improvement 57:07

• Encourage cleaners to seek feedback and improve their skills over time.

• Foster a culture of accountability and teamwork to enhance service quality.

• Ensure all team members understand the importance of the four standards and values.

• Regularly review and update training materials to reflect best practices.

• Conduct regular training sessions to reinforce the four standards and values.

• Use checklists to streamline the cleaning process and ensure consistency.

• Encourage open communication among team members to share feedback and improve practices.

1. Introduction to the Cleaning Business 2:35

• The cleaning business was started with the intention of learning and improving the process.

• The focus is on creating a purposeful and systematic approach to cleaning.

2. Importance of Values in Hiring 19:51

• Hire based on values that align with the company culture:

  • S: Serve - Look for individuals who have a desire to help others.

  • T: Teamwork - Seek candidates who are willing to support their teammates.

  • A: Accountability - Hire those who take responsibility for their actions.

  • R: Reliability - Ensure candidates can consistently show up and perform.

3. Four Standards for Cleaning 41:00

• Establish four key standards for cleaners to follow:

  1. Arrive at the door five minutes early - This shows respect for the client's time.

  2. Greet the client with a smile - Create a positive first impression.

  3. Remove dirt using a checklist - Ensure consistency and thoroughness in cleaning.

  4. Complete a final walkthrough with the client - Gather feedback and ensure satisfaction.

4. Training New Cleaners 55:11

• Focus on teaching new cleaners the four standards from day one.

• Emphasize the importance of client experience over technical skills initially.

5. Continuous Improvement 57:07

• Encourage cleaners to seek feedback and improve their skills over time.

• Foster a culture of accountability and teamwork to enhance service quality.

• Ensure all team members understand the importance of the four standards and values.

• Regularly review and update training materials to reflect best practices.

• Conduct regular training sessions to reinforce the four standards and values.

• Use checklists to streamline the cleaning process and ensure consistency.

• Encourage open communication among team members to share feedback and improve practices.

1. Understanding the Importance of Commitment 51:07

• Courage to Commit:

  • Understand that commitment is essential for achieving business goals.

  • Be prepared to face challenges and push through discomfort.

2. Embracing a Learning Mindset 54:10

• Humility to Learn:

  • Acknowledge that you do not know everything.

  • Be open to feedback and willing to learn from others.

3. Developing Sales Skills 55:04

• Conviction to Sell:

  • Learn how to effectively sell your services to potential clients.

  • Understand the importance of selling to both clients and team members.

4. Maintaining Consistency and Discipline 56:05

• Self-Control for Consistency:

  • Stay disciplined and persistent, especially during tough times.

  • Develop routines that support consistent effort towards business goals.

5. Building a Supportive Community 01:00:03

• Engagement in Mentorship:

  • Participate actively in mentorship programs.

  • Share experiences and learn from peers to foster a supportive environment.

• Avoid Complacency:

  • Do not settle for minimal growth; always strive for improvement.

• Manage Expectations:

  • Understand that growth takes time and effort; be patient with the process.

• Set Clear Goals:

  • Define specific, measurable goals for your business growth.

• Regular Check-Ins:

  • Schedule regular meetings to assess progress and adjust strategies as needed.

• Leverage Resources:

  • Utilize available mentorship and community resources to enhance learning and growth.

1. Courage 9:31

• Definition: Courage is acting in the presence of fear.

• Action Steps:

  • Acknowledge your fears and take action despite them.

  • Make decisions that push you out of your comfort zone.

2. Learning 17:22

• Definition: Learning is the process of acquiring new skills or knowledge through experience.

• Action Steps:

  • Stay curious and ask questions.

  • Avoid the mindset of 'I know' and instead seek to understand more deeply.

3. Self-Control 20:29

• Definition: Self-control is the ability to align actions with goals despite emotional challenges.

• Action Steps:

  • Identify your goals and commit to actions that support them.

  • Practice discipline in your daily routines.

4. Consistency 28:00

• Definition: Consistency is the ability to maintain actions over time, even when results are not immediately visible.

• Action Steps:

  • Establish a routine that includes daily, weekly, and monthly tasks.

  • Track your progress and adjust as necessary.

5. Discipline 31:01

• Definition: Discipline is doing what is required long before it is rewarded.

• Action Steps:

  • Commit to long-term goals and stay focused on the necessary actions.

  • Avoid the temptation to quit when immediate results are not seen.

6. Persistence 34:08

• Definition: Persistence is continuing to move forward even when progress stalls.

• Action Steps:

  • Recognize that setbacks are part of the journey and learn from them.

  • Keep pushing through challenges and maintain your focus on long-term success.

• Expect Challenges: Building a business is not easy; be prepared for hard work and setbacks.

• Avoid Shortcuts: There are no hacks to success; focus on developing the necessary skills and putting in the effort.

• Set Clear Goals: Define what success looks like for you and break it down into actionable steps.

• Seek Feedback: Regularly ask for feedback from peers or mentors to improve your processes.

• Stay Organized: Use tools and systems to keep track of your tasks and progress.

1. Understanding the Importance of Mistakes 12:49

• Avoiding mistakes keeps you broke and uninformed.

• Action Steps:

  • Embrace mistakes as learning opportunities.

  • Take action even if it feels uncomfortable.

  • Reflect on mistakes to identify areas for improvement.

2. The Role of Cleaners in Business Growth 28:02

• No cleaners, no growth.

• Action Steps:

  • Always recruit new cleaners to scale your business.

  • Understand the math: More cleaners lead to more revenue.

  • Prioritize hiring and training to ensure quality service.

3. Consistency is Key 37:07

• Do what you say you're going to do, every time.

• Action Steps:

  • Establish clear standards for service delivery.

  • Ensure all team members understand and adhere to these standards.

  • Conduct regular training and meetings to reinforce expectations.

4. Prioritizing Cleaners Over Clients 46:29

• Your cleaners make you more money than your clients.

• Action Steps:

  • Focus on retaining and supporting your cleaners.

  • Understand that happy cleaners lead to satisfied clients.

  • Allocate resources to cleaner retention strategies.

5. Skills Over Money 50:08

• You don't need money or experience to succeed.

• Action Steps:

  • Invest in skill acquisition rather than monetary resources.

  • Encourage team members to learn and grow through experience.

  • Foster a culture of continuous improvement and learning.

• Be prepared for challenges: Expect mistakes and setbacks as part of the learning process.

• Avoid complacency: Regularly review and update your practices to ensure they remain effective.

• Document processes: Keep detailed records of cleaning procedures and client interactions.

• Use checklists: Implement checklists for cleaners to ensure consistency and thoroughness.

• Regular feedback: Encourage open communication and feedback among team members to identify areas for improvement.

Introduction to Profit Margins 5:03

• Understand the importance of achieving a 20% profit margin for business sustainability.

• Recognize that profit margins are targets for businesses generating over $60,000 a month.

Step 1: Establish Revenue Goals 6:05

• Focus on reaching a minimum revenue of $60,000 per month.

• Prioritize growth and reinvest profits until reaching this threshold.

Step 2: Understand Cost of Goods Sold (COGS) 14:40

• Allocate 55% of revenue to COGS, which includes:

  • Cleaner wages

  • Payroll taxes

  • Supplies and uniforms

• Recognize that COGS is a necessary expense that directly correlates with revenue generation.

Step 3: Manage Office Staff Expenses 26:07

• Limit office staff wages to 12% of revenue.

• Invest in coaching and training before hiring additional staff to ensure efficiency.

Step 4: Allocate Marketing Expenses 34:05

• Set aside 6% of revenue for marketing efforts aimed at acquiring new clients and cleaners.

• Adjust marketing spend based on business needs and revenue growth.

Step 5: Control Other Office Expenses 39:59

• Keep other office expenses, including utilities and software, to 7% of revenue.

• Be flexible in reallocating funds based on operational needs.

Final Calculation of Profit Margin 40:04

• After accounting for all expenses, ensure that the remaining revenue equals 20% profit margin.

• Regularly review profit margins quarterly to account for variations in expenses.

• Ensure that all financial records are accurately maintained using accounting software like QuickBooks.

• Avoid common pitfalls such as misclassifying expenses that cannot be deducted, including:

  • Federal and state income taxes

  • Self-employment taxes

  • Tax penalties and interest

  • Credit card payments

  • Down payments for real estate

  • Distributions from the business.

• Regularly review and adjust your budget to reflect changes in revenue and expenses.

• Invest in training and coaching to improve operational efficiency before hiring additional staff.

• Monitor your profit margins quarterly to identify trends and make necessary adjustments.

Introduction to Business Growth Levels 1:12

• Understand the importance of changing as a business owner to facilitate business growth.

• Recognize that achieving $100,000/month requires specific skills and sacrifices.

Level 1: Zero to $10,000 15:16

• You are the sole operator: cleaner, trainer, HR, marketer, and salesperson.

• Focus on learning essential skills: cleaning, marketing, sales, bookkeeping, and using technology.

• Aim to hire cleaners to duplicate your efforts in the field.

Level 2: $10,000 to $20,000 21:00

• You are still cleaning and managing the team.

• Build systems for hiring and onboarding cleaners.

• Hire a Virtual Assistant (VA) to handle day-to-day tasks.

Level 3: $20,000 to $40,000 38:05

• Focus on creating a reliable system for acquiring new leads and converting them into clients.

• Hire intentionally to build a culture of empowered cleaners.

• Track data and ensure consistent client experiences.

Level 4: $40,000 to $60,000 49:12

• You are busy managing the team and booking new clients.

• Reinforce team standards and provide feedback regularly.

• Start optimizing schedules and potentially increase prices.

Level 5: $60,000 to $80,000 52:25

• Teach your team to replicate your successful processes.

• Ensure that your team can produce results independently.

• Focus on leadership and coaching.

Level 6: $80,000 to $100,000 54:10

• Transition from doer to coach, empowering your team.

• Manage office staff and a larger team of cleaners.

• Focus on duplicating successful systems for continued growth.

• Understand that growth requires time and effort; do not expect immediate results.

• Be prepared for challenges and setbacks at each level; they are part of the learning process.

• Regularly review and refine your systems to ensure they are effective.

• Invest in training and development for yourself and your team to enhance skills.

• Maintain open communication with your team to foster a positive work environment.

1. Introduction to the Concept of Mondays 0:01

• Discussion on the perception of Mondays as a negative day.

• Common phrases people use to fill the silence about Mondays.

• The irony of dreading Mondays after enjoying weekends.

2. Shifting Mindset About Weekends and Work 1:32

• The idea of maintaining a routine over the weekend to avoid Monday anxiety.

• Importance of keeping momentum in business by working on weekends.

3. The Origin of Decadent Days 3:34

• Explanation of decadent days as one-day consulting events.

• Structure of decadent days: dinner, problem-solving sessions, and follow-up.

4. Transition from Decadent Days to Community Building 5:17

• Realization that clients needed more than one-day consulting.

• Development of a community with modules and group coaching.

5. Introduction to Group Decadent Days 5:44

• Shift from one-on-one to group decadent days.

• Focus on community and teaching frameworks.

6. The Purpose of Group Decadent Days 6:26

• Addressing the problem of managing money after making it.

• Importance of understanding how to keep and grow money.

7. Recap of Previous Calls and Learning 7:30

• Reference to last week's call about measuring business success.

• Encouragement to watch the replay for those who missed it.

8. Highlighting Success Stories in the Community 9:25

• Introduction of Julia as a successful member of the community.

• Discussion of her rapid success in building a cleaning business.

9. The Importance of Following Proven Strategies 11:02

• Julia's success attributed to following guidance and overcoming resistance.

10. Skills vs. Natural Talent 12:04

• Emphasis on the importance of developing skills rather than relying on perceived natural talent.

11. The Difference Between 93% and 7% of Businesses 12:55

• Discussion on the mindset differences between those who succeed and those who don't.

12. The Role of Sacrifice in Success 49:01

• Importance of prioritizing business over comfort and temporary pleasures.

13. Conclusion and Call to Action 53:09

• Encouragement to create impactful stories through business success.

• Reminder to watch the replay for further insights.

Introduction to Business Growth 0:34

• Welcome to the business growth journey.

• This SOP is based on over 80 weeks of experience in building a successful cleaning business.

Understanding the Business Journey 1:00

• Document the journey of starting and growing the business.

• Recognize the importance of learning and adapting from initial failures.

Setting Clear Goals 2:13

• Establish clear revenue goals (e.g., $40,000 to $100,000 monthly).

• Understand that growth requires continuous learning and adaptation.

Hiring and Delegation 4:08

• Hire office staff to manage operations effectively.

• Transition responsibilities to trained staff to allow owners to focus on growth.

Measuring Business Success 5:04

• Identify key metrics for measuring success (e.g., monthly revenue, client acquisition).

• Set milestones for growth (e.g., $70,000 to $80,000 monthly revenue).

Understanding Your Avatar 8:08

• Define your target audience (home cleaning business owners).

• Ensure that your strategies align with the needs of your target market.

Desire for Growth 9:21

• Assess the desire to build a scalable business.

• Focus on acquiring skills rather than just earning money.

Engagement and Interaction 11:08

• Encourage team members to ask questions and engage in discussions.

• Use feedback to improve processes and strategies.

Utilizing Resources 12:10

• Access available resources (PDFs, videos) for further learning.

• Implement strategies discussed in training sessions.

Continuous Improvement 14:20

• Recognize that success requires ongoing learning and adaptation.

• Set new goals as milestones are achieved.

Financial Planning 15:31

• Develop a financial plan to manage profits effectively.

• Aim for financial freedom through strategic investments.

Measuring Revenue and Profit 20:51

• Track lifetime revenue and set benchmarks for growth.

• Aim for specific daily, weekly, and monthly revenue targets.

Speed of Execution 25:43

• Emphasize the importance of quick decision-making.

• Encourage team members to act swiftly on opportunities.

Final Thoughts and Accountability 56:27

• Foster a culture of accountability and speed.

• Celebrate milestones and encourage continuous improvement.

• Ensure that all team members understand the importance of each step in the process.

• Avoid overcomplicating systems; focus on simplicity and clarity.

• Regularly review and update the SOP based on team feedback and business performance.

• Utilize available resources and training materials to enhance understanding and execution of strategies.

Introduction to Profit Margins 5:03

• Understand the importance of achieving a 20% profit margin for business sustainability.

• Recognize that profit margins are targets for businesses generating over $60,000 a month.

Step 1: Establish Revenue Goals 6:05

• Focus on reaching a minimum revenue of $60,000 per month.

• Prioritize growth and reinvest profits until reaching this threshold.

Step 2: Understand Cost of Goods Sold (COGS) 14:40

• Allocate 55% of revenue to COGS, which includes:

  • Cleaner wages

  • Payroll taxes

  • Supplies and uniforms

• Recognize that COGS is a necessary expense that directly correlates with revenue generation.

Step 3: Manage Office Staff Expenses 26:07

• Limit office staff wages to 12% of revenue.

• Invest in coaching and training before hiring additional staff to ensure efficiency.

Step 4: Allocate Marketing Expenses 34:05

• Set aside 6% of revenue for marketing efforts aimed at acquiring new clients and cleaners.

• Adjust marketing spend based on business needs and revenue growth.

Step 5: Control Other Office Expenses 39:59

• Keep other office expenses, including utilities and software, to 7% of revenue.

• Be flexible in reallocating funds based on operational needs.

Final Calculation of Profit Margin 40:04

• After accounting for all expenses, ensure that the remaining revenue equals 20% profit margin.

• Regularly review profit margins quarterly to account for variations in expenses.

• Ensure that all financial records are accurately maintained using accounting software like QuickBooks.

• Avoid common pitfalls such as misclassifying expenses that cannot be deducted, including:

  • Federal and state income taxes

  • Self-employment taxes

  • Tax penalties and interest

  • Credit card payments

  • Down payments for real estate

  • Distributions from the business.

• Regularly review and adjust your budget to reflect changes in revenue and expenses.

• Invest in training and coaching to improve operational efficiency before hiring additional staff.

• Monitor your profit margins quarterly to identify trends and make necessary adjustments.

1. Courage 16:29

• Courage is essential for taking action before having a proven track record.

• It involves acting out of fear and uncertainty, believing in potential outcomes.

• Develop courage by:

  • Taking small risks regularly.

  • Acknowledging fears and pushing through them.

2. Consistency 24:05

• Consistency means showing up and doing what is required daily.

• It often requires more effort than you think you can give.

• Improve consistency by:

  • Setting small, achievable goals.

  • Tracking your daily activities and progress.

3. Persistence 29:12

• Persistence is about continuing to show up despite setbacks.

• It helps maintain business operations through challenges.

• Enhance persistence by:

  • Viewing mistakes as learning opportunities.

  • Committing to long-term goals.

4. Learning 39:12

• Learning is crucial for acquiring new skills that lead to business growth.

• Shift focus from making money to gaining valuable skills.

• Foster a learning mindset by:

  • Seeking knowledge from various sources (books, courses, mentors).

  • Embracing curiosity and asking questions.

5. Self-Control 45:35

• Self-control involves aligning actions with long-term goals despite immediate temptations.

• It requires resisting distractions and focusing on what truly matters.

• Strengthen self-control by:

  • Setting clear priorities.

  • Delaying gratification for bigger rewards.

• Avoid overwhelming yourself by trying to develop all skills at once; focus on one skill at a time.

• Recognize that setbacks are part of the learning process and should not deter you from your goals.

• Schedule regular check-ins to assess your progress in developing these skills.

• Use accountability partners or mentors to stay motivated and on track.

• Celebrate small wins to maintain motivation and reinforce positive behavior.

1. Understanding the Business Model 0:00

• Recognize the importance of documenting the journey of your business.

• Start with zero clients and zero revenue, and build from there.

2. Initial Setup and Operations 1:01

• Begin operations with a clear vision of growth.

• Identify key roles: one person should focus on sales while another handles operations.

3. Hiring and Training Staff 2:32

• Hire cleaners and train them effectively.

• Ensure that training is a priority from the start to build a reliable team.

4. Revenue Goals and Metrics 5:26

• Set a weekly revenue goal of $19,000 to achieve a million-dollar business.

• Understand that each cleaner can generate $1,500 to $2,000 weekly.

5. Scaling the Business 6:08

• Aim to hire approximately 14 cleaners to meet revenue goals.

• Focus on filling schedules and maintaining a steady workflow.

6. Learning and Delegating Skills 10:10

• Learn essential skills such as sales and marketing before delegating.

• Understand that mastering these skills is crucial for business growth.

7. Identifying and Overcoming Personal Barriers 14:19

• Recognize personal traits that may hinder business growth (e.g., pride, fear, perfectionism).

• Work on self-awareness and seek help when needed.

8. Continuous Improvement and Feedback 48:10

• Regularly seek feedback from clients and staff to improve services.

• Adapt and evolve based on the feedback received.

• Avoid pride and fear that can hinder decision-making and growth.

• Be cautious of perfectionism that may prevent you from taking necessary actions.

• Set clear, measurable goals for each phase of the business.

• Regularly review progress and adjust strategies as needed.

• Foster a culture of open communication and feedback within the team.

1. Introduction to Office Staff Importance 1:12

• Discuss the significance of having office staff in a business.

• Mention the new hires: Sabdina (office person) and a new recruiter.

• Outline the purpose of the meeting: to discuss hiring and training office staff.

2. Types of Office Staff 1:25

• Differentiate between virtual assistants and in-office assistants.

• Explain when to hire a virtual assistant as the first office person.

3. Hiring Process and Timing 2:11

• Discuss the importance of timing in hiring an office person.

• Emphasize the need for skill sets and financial readiness before hiring.

4. Training Office Staff 2:34

• Outline how to train office staff effectively.

• Discuss the highest and best use of their time.

5. Prioritizing Tasks for Office Staff 2:45

• Identify the four main avatars for office staff to focus on:

  • Applicants

  • Prospects

  • Clients

  • Cleaners

• Explain the priority order for these tasks.

6. Compensation for Office Staff 3:06

• Discuss how to determine pay for office staff.

• Explain the importance of aligning pay with responsibilities and performance.

7. Growing Office Staff Skills 3:36

• Discuss how to develop office staff into independent contributors.

• Emphasize the importance of empowering them to make decisions.

8. Learning from Mistakes 4:57

• Highlight the importance of making mistakes as part of the learning process.

• Encourage a mindset of continuous improvement.

9. Financial Responsibility Before Hiring 12:01

• Discuss the financial prerequisites for hiring an office person:

  • Business checking account reserves

  • Personal checking account reserves

  • Zero balance on high-interest debt

  • Personal savings for six months of living expenses.

10. Conclusion and Next Steps 52:08

• Recap the importance of hiring and training office staff for business growth.

• Encourage taking action and implementing the discussed strategies.

1. Introduction to the Call 3:20

• Welcome back to the weekly call.

• Purpose: Document the journey from zero clients to $83,000/month in revenue.

• Emphasize that everyone faces challenges in the industry.

2. Acknowledging Challenges in Business 4:00

• Success often follows a period of failure.

• Successful people face problems, but they don't dwell on them.

• Importance of moving on and finding solutions.

3. Sharing Real Business Experiences 5:00

• Discuss a recent issue with a recruiter being unavailable due to unexpected circumstances.

• Highlight that problems are part of business and need to be addressed.

4. Importance of Setting Expectations 8:00

• Set proper expectations for new business owners.

• Understand that client and cleaner problems are common.

5. Skills Required for Business Growth 11:00

• Identify two categories of skills needed: business skills and personal skills.

• Emphasize the importance of acquiring skills through action, not just learning.

6. Learning Through Execution 13:00

• Learning requires applying concepts in real situations.

• Feedback from execution helps refine skills.

7. The Cost of Freedom in Business 15:00

• Discuss the balance between freedom and the sacrifices required to achieve it.

8. Understanding the Reality of Business 16:00

• Business is not easy; it requires hard work and dedication.

• Successful individuals often share their struggles.

9. Identifying Constraints in Business 19:00

• Recognize that one skilled deficit can hinder growth.

• Importance of understanding what is not working in your business.

10. The Role of Systems in Business Growth 22:00

• Good systems can help predictably grow a business.

• Share success stories from others using the same systems.

11. The Importance of the Operator 25:00

• The person operating the system is crucial for success.

• Personal skills such as persistence and the ability to learn are essential.

12. Confronting Personal Drama 32:00

• Successful individuals confront personal issues to maintain focus on business.

13. Building a Strong Company Culture 56:00

• Establish company values and standards to retain cleaners.

• Use a clear framework for accountability and performance.

14. Conclusion and Call to Action 01:01:00

• Encourage participation in future calls for continued learning and growth.

1. Introduction to the 75 Hard Challenge 0:00

• The speaker introduces the concept of the 'real 75 hard' as showing up consistently for 75 weeks on a free Zoom call.

• Emphasizes the importance of sharing financial data and being transparent.

2. Intensity vs. Consistency 0:53

• Discusses the difference between intense short-term challenges (like 75 hard) and long-term consistency.

• Highlights that true growth comes from consistent effort over many years, not just short bursts of intensity.

3. The Importance of Planning Beyond Short-Term Goals 4:06

• Questions what happens after the 75 days of a challenge.

• Stresses the need for a long-term plan to avoid reverting to old habits.

4. The Role of Data in Sustaining Growth 5:15

• Emphasizes the importance of tracking data in business and fitness.

• Suggests that understanding numbers can lead to better decision-making and sustainability.

5. Understanding Seasons in Business 6:14

• Introduces the concept of different seasons in business (sprint vs. maintenance).

• Encourages focusing on maintenance after intense periods to ensure long-term success.

6. Discipline Over Motivation 6:39

• Discusses the need for discipline to maintain habits when motivation wanes.

• Identifies key behaviors in fitness and business that contribute to success.

7. Setting Standards and Expectations 7:40

• Highlights the importance of setting high standards for oneself and one's team.

• Discusses how the quality of a team reflects the standards set by the leader.

8. Maximizing Cleaner Efficiency 9:23

• Shares insights on how to optimize cleaner schedules for better efficiency.

• Discusses the importance of understanding the constraints of the business.

9. Strategies for Cleaner Scheduling 22:04

• Discusses the importance of not splitting cleaning jobs between multiple cleaners unless necessary.

• Emphasizes filling schedules from top-performing cleaners down.

10. Minimum Cleaning Hours 24:56

• Introduces a new minimum cleaning hour policy to ensure cleaners have sufficient work hours.

• Discusses how this change positively impacts cleaner retention.

11. Time Blocking for Cleaner Schedules 25:03

• Explains the importance of time blocking for cleaner schedules to maximize efficiency.

• Discusses how to manage morning and afternoon cleaning slots effectively.

12. Internal Marketing Strategies 46:22

• Discusses the importance of internal marketing to fill cleaner schedules.

• Shares insights on how to effectively communicate with existing clients.

13. Conclusion and Call to Action 57:03

• Encourages viewers to apply the discussed strategies in their own businesses.

• Invites interested individuals to apply for the coaching program to learn more.

1. Introduction and Welcome 0:00

• Greeting participants: Sir Mitchell, Kayla, Steph, Jen, Danny.

• Mention of the 'Road to a Millie' theme.

• Introduction of the Phoenix market and its size.

2. Background on Business Journey 0:14

• Personal story of moving to Arizona and starting a second location.

• Comparison of market sizes: Bozeman, Montana vs. Mesa, Arizona.

• Discussion of client acquisition and market dynamics.

3. Business Growth Overview 1:00

• Achieving a million-dollar run rate in 16 months.

• Importance of consistency in business performance.

• Overview of strategies used to achieve growth.

4. Key Business Strategies 3:00

• Focus on acquiring clients and cleaners as the core business function.

• Hiring a salesperson for one month to boost sales.

5. Current Business Performance 5:01

• Revenue details: $19,000 last week, aiming for consistency.

• Comparison with Montana location's performance.

6. Importance of Belief and Mindset 7:11

• Emphasis on belief in possibilities for business growth.

• Personal story of overcoming initial business struggles.

7. Investment in Skills and Mentorship 8:15

• Importance of investing in personal development and mentorship.

• Example of mentorship with Alex Hermosey.

8. Financial Literacy and Business Metrics 15:29

• Discussion on personal financial statements vs. report cards.

• Importance of understanding assets and liabilities.

9. Marketing and Client Acquisition 25:10

• Overview of marketing strategies and their effectiveness.

• Importance of internal marketing and client retention.

10. Sales and Revenue Generation 42:21

• Details on sales commission structure for new hires.

• Importance of converting leads into recurring clients.

11. Conclusion and Next Steps 56:44

• Recap of key takeaways from the call.

• Invitation to join the coaching program for further support.

1. Introduction to the Concept of Good Days 3:32

• The speaker introduces the idea that every day can be a good day.

• Emphasizes the importance of reframing our perception of days (e.g., Mondays can be as exciting as Fridays or birthdays).

2. The Power of Reframing 4:29

• Discusses how the feelings associated with specific days are subjective and can be experienced any day.

• Encourages the audience to create joy and excitement in their daily lives by changing their mindset.

3. The Movie Example: 'Alexander's No Good, Terrible, Horrible, Absolutely Bad Day' 5:11

• Shares a family movie night experience that aligns with the theme of good and bad days.

• The movie illustrates that everyone has bad days, but it’s our perspective that defines them.

4. Understanding Problems in Business 7:21

• Discusses how problems in business can be viewed as opportunities rather than setbacks.

• Encourages a mindset shift to see challenges as part of the entrepreneurial journey.

5. Teaching Children to Embrace Learning 10:08

• Shares a personal story about teaching a child to enjoy learning and embrace challenges.

• Highlights the importance of fostering a love for learning over rote education.

6. The Importance of Commitment in Business 19:14

• Discusses the necessity of commitment to learning and growing in business.

• Emphasizes that true understanding comes from hands-on experience.

7. The Framework for Teaching Skills 23:33

• Introduces a three-step framework for teaching skills: do it for them, do it with them, and let them do it on their own.

• This method ensures that learners gain independence and confidence.

8. Real-Life Success Stories 25:03

• Shares success stories of individuals who have implemented the discussed frameworks and achieved significant revenue growth.

• Highlights the importance of accountability and systems in achieving business success.

9. The Role of Data in Business Growth 36:06

• Discusses the importance of tracking data and understanding business metrics to drive growth.

• Emphasizes that knowing your numbers is crucial for making informed decisions.

10. Conclusion and Call to Action 58:39

• Encourages the audience to take action, embrace challenges, and seek help when needed.

• Reiterates the importance of community support and learning from others.

1. Introduction 0:01

• Greeting participants and introducing the call.

• Mention of the significance of week 69 in their journey.

2. Recap of Previous Weeks 0:24

• Reflection on the first week of the journey.

• Mention of the first caddy packing and excitement.

3. Access to Previous Episodes 1:07

• Information on where to find previous episodes in both paid and free groups.

4. Success Stories from the Community 2:03

• Highlighting success stories of community members who achieved significant revenue growth.

• Mention of Jessica Lucas and Kayla Irby as examples.

5. Importance of Long-Term Commitment 3:15

• Emphasis on the time and effort required to grow a cleaning business.

• Acknowledgment of the challenges faced by new members.

6. Learning Through Experience 4:20

• Discussion on the best ways to learn about business: through doing, not just consuming content.

• Importance of spending money on marketing and operations.

7. The Concept of Tuition in Business 6:59

• Explanation of the idea that losing money is part of the learning process in business.

8. The Goal of Building a Million-Dollar Business 8:30

• Discussion on the freedom that comes with a successful business.

9. The Pursuit of Happiness and Freedom 9:43

• Reference to the movie 'The Pursuit of Happiness' and its relevance to business.

10. Sharing Revenue Growth Data 13:04

• Sharing of revenue data from community members to illustrate progress.

11. Importance of Progress Over Numbers 11:30

• Emphasis on the importance of continuous progress rather than just hitting revenue milestones.

12. Marketing Strategies and Consistency 27:00

• Discussion on the importance of consistent marketing efforts over time.

13. Client Fulfillment and Team Management 31:00

• Overview of client fulfillment metrics and team performance.

14. The Role of Google Reviews 32:27

• Importance of Google reviews in building a positive business reputation.

15. Hiring and Training Challenges 39:34

• Discussion on the costs and challenges of hiring and training new cleaners.

16. Conclusion and Call to Action 54:35

• Encouragement for participants to continue their journey and join the coaching program.

Introduction and Welcome 0:00

• Greeting and introduction to the session.

• Acknowledgment of long-time participants (Ryan, Kristen, Anna, Bethany).

• Mention of the journey from zero to a million-dollar business.

Purpose of the Call 0:39

• Aim to document the journey of building a cleaning business.

• Emphasis on commitment to growth and learning.

The Journey So Far 1:07

• Overview of the journey from zero to $3,000 a month for 12 months.

• Discussion of the ease of building a business and the misconceptions around it.

Reality Check on Business Growth 1:48

• The importance of hard work versus affirmations.

• Critique of relying solely on positive thinking without action.

Learning from Experience 2:16

• Reference to previous episodes and the evolution of the business.

• Personal anecdotes about starting the business and the roles played.

Growth Metrics and Achievements 4:23

• Discussion of revenue growth over the past 12 months.

• Reflection on the transformation from an idea to a successful business.

Skills Development 5:05

• Importance of learning skills before teaching others.

• Encouragement to embrace challenges and avoid skipping steps.

Common Challenges in Business 6:08

• Discussion of common issues faced by business owners (e.g., rejection, hiring difficulties).

• Emphasis on the need to learn from these challenges.

Understanding People’s Actions 9:41

• Insight on how to manage expectations regarding others' actions.

• The belief that people act in their best interest.

Taking Control of Your Business 11:30

• Encouragement to take responsibility for business growth.

• Recognition that personal growth leads to business growth.

The Importance of Skills 12:26

• Skills needed for successful business management (sales, hiring, emotional control).

• Acknowledgment of personal responsibility in business challenges.

Aligning Interests 14:09

• The concept of aligning personal and business interests for success.

• Importance of mutual benefit in business relationships.

Courage in Business 15:20

• The need for courage to prioritize others' interests.

• Discussion on the numbers game in business.

Weekly Business Review 17:04

• Overview of the business's performance metrics over the past week.

Marketing and Sales Strategies 35:03

• Discussion of marketing spend and lead generation.

• Importance of tracking data for business growth.

Hiring and Team Management 49:18

• Challenges faced in hiring and managing staff.

• Reflection on the importance of appreciating team members.

Conclusion and Future Goals 55:01

• Encouragement to continue learning and growing.

• Invitation to join the coaching program for further support.

Introduction to Problem Solving 0:00

• Introduce the importance of problem-solving in business.

• Emphasize the need to stay in solution mode rather than complaining about problems.

Understanding the Problem-Solution Mindset 3:08

• Recognize that everyone faces problems (e.g., internet issues, employee challenges).

• Shift focus from the problem to finding solutions.

Influencing Others with a Solution-Oriented Approach 5:06

• Share personal anecdotes about teaching children the difference between problem-focused and solution-focused thinking.

• Encourage team members to adopt a similar mindset.

Aligning Actions with Goals 8:25

• Assess whether daily actions align with long-term goals.

• Encourage team members to evaluate their behaviors and adjust them to better align with their objectives.

Hiring and Training for Success 26:04

• Implement a structured hiring process to ensure the right candidates are selected.

• Train new hires effectively using updated systems and SOPs.

Offering Recurring Services to Clients 32:05

• Train team members to offer recurring services during initial client calls.

• Provide incentives for clients to choose recurring services.

Follow-Up Strategies 36:09

• Establish a follow-up process for clients after their initial clean.

• Use text messages and phone calls to encourage recurring bookings.

Continuous Improvement of Systems 48:09

• Regularly update systems and SOPs based on feedback and new information.

• Ensure that all team members are trained on the latest procedures.

• Avoid focusing too much on problems; this can lead to a negative mindset.

• Ensure that all team members understand the importance of a solution-oriented approach.

• Regularly review and update SOPs to keep them relevant.

• Encourage open communication among team members to share solutions and best practices.

• Utilize technology to streamline processes and improve efficiency.

1. Introduction 0:01

• Greeting participants and introducing the call.

• Mention of the significance of week 69 in their journey.

2. Recap of Previous Weeks 0:24

• Reflection on the first week of the journey.

• Mention of the first caddy packing and excitement.

3. Access to Previous Episodes 1:07

• Information on where to find previous episodes in both paid and free groups.

4. Success Stories from the Community 2:03

• Highlighting success stories of community members who achieved significant revenue growth.

• Mention of Jessica Lucas and Kayla Irby as examples.

5. Importance of Long-Term Commitment 3:15

• Emphasis on the time and effort required to grow a cleaning business.

• Acknowledgment of the challenges faced by new members.

6. Learning Through Experience 4:20

• Discussion on the best ways to learn about business: through doing, not just consuming content.

• Importance of spending money on marketing and operations.

7. The Concept of Tuition in Business 6:59

• Explanation of the idea that losing money is part of the learning process in business.

8. The Goal of Building a Million-Dollar Business 8:30

• Discussion on the freedom that comes with a successful business.

9. The Pursuit of Happiness and Freedom 9:43

• Reference to the movie 'The Pursuit of Happiness' and its relevance to business.

10. Sharing Revenue Growth Data 13:04

• Sharing of revenue data from community members to illustrate progress.

11. Importance of Progress Over Numbers 11:30

• Emphasis on the importance of continuous progress rather than just hitting revenue milestones.

12. Marketing Strategies and Consistency 27:00

• Discussion on the importance of consistent marketing efforts over time.

13. Client Fulfillment and Team Management 31:00

• Overview of client fulfillment metrics and team performance.

14. The Role of Google Reviews 32:27

• Importance of Google reviews in building a positive business reputation.

15. Hiring and Training Challenges 39:34

• Discussion on the costs and challenges of hiring and training new cleaners.

16. Conclusion and Call to Action 54:35

• Encouragement for participants to continue their journey and join the coaching program.

Join the FREE Home Cleaning Courses. Click Here

1. Introduction and Overview 0:02

• Greeting and introduction to the topic of the Loom.

• Discussion about the commitment to reach the revenue goal of $1 million.

• Acknowledgment of the challenges faced in the previous month.

2. Reflection on Previous Month's Performance 0:30

• Review of revenue drops from May to June.

• Analysis of the reasons behind the dip in performance.

3. Understanding Business Cycles 1:51

• Explanation of business cycles and the importance of accountability.

• Emphasis on taking responsibility for business outcomes.

4. Identifying Problems and Solutions 3:32

• Discussion on losing cleaners and its impact on business.

• Recognition of prioritizing revenue growth over team growth.

5. Importance of Team Growth 4:52

• Emphasis on maintaining high standards for team members.

• The role of culture in retaining clients and cleaners.

6. Accountability and Standards 5:57

• The necessity of confronting issues promptly.

• Importance of clear communication of standards to the team.

7. Building a Strong Culture 7:16

• Strategies for building a positive team culture.

• Importance of recognizing and praising good performance.

8. Consistency in Processes and People 9:04

• The significance of consistent systems and processes in business.

• The role of reliable team members in achieving business goals.

9. Learning from Mistakes 10:16

• Personal anecdotes about learning through practice and persistence.

• Encouragement to embrace mistakes as part of the learning process.

10. Business Seasons: Learning vs. Earning 20:01

• Explanation of the two business seasons: learning and earning.

• The long-term perspective on business growth.

11. Focus on Service and Impact 40:07

• Discussion on the importance of serving others and creating impact.

• Personal motivations behind business efforts.

12. Conclusion and Call to Action 54:47

• Encouragement to focus on consistent efforts in business.

• Reminder of the importance of accountability and maintaining high standards.

Join the FREE Home Cleaning Courses. Click Here

1. Introduction to Monday Dooms 0:00

• Mondays are often viewed negatively, referred to as 'Monday Dooms'.

• The speaker welcomes everyone to the chaos of the work week.

2. The Importance of Consistency in Work 0:31

• Transitioning from weekend to Monday can be tough.

• Advice: "Never stop working" to avoid the start-stop feeling.

• Expect challenges that have occurred in previous weeks to happen again.

3. Recent Business Performance Overview 2:10

• Discussion of recent revenue changes:

  • Four weeks ago, the business had its lowest revenue week since October.

  • Now, the business has achieved its highest weekly revenue ever.

4. Setting Expectations for Business Growth 3:28

• Understanding what it takes to grow a business predictably.

• Growth requires more effort than one might expect.

5. The Reality of Business Growth 4:06

• Growth involves pain, frustration, and challenges.

• It's essential to align actions with goals rather than comfort.

6. The Role of Vision in Business 6:02

• A visionary must see multiple steps ahead.

• Others may not understand the vision, leading to frustration.

7. Transition to Weekly Revenue Report 7:46

• Introduction to the weekly revenue report and its significance.

8. Revenue Breakdown and Insights 8:50

• Current revenue figures and comparisons to previous weeks.

• Importance of maintaining quality in the cleaning team.

9. Lessons Learned from Team Management 12:24

• The speaker reflects on past mistakes in prioritizing revenue over team quality.

• Emphasis on the importance of having a strong, reliable team.

10. Marketing and Sales Strategies 28:01

• Discussion on the importance of using internal marketing lists effectively.

• The need for consistent marketing efforts to generate leads.

11. Sales Process and Client Fulfillment 34:19

• Overview of the sales process and the importance of converting leads into clients.

12. Conclusion and Key Takeaways 54:11

• Emphasis on the importance of skills over money in business.

• Encouragement to continue learning and improving.

Join the FREE Home Cleaning Courses. Click Here

1. Introduction and Context 0:01

• Welcome and casual introduction.

• Mention of recent travel to Montana and its significance.

• Discussion of the house in Montana that is now listed for sale.

2. The Journey of Home Renovation and Investment 1:16

• Overview of renovations done on the Montana house:

  • New roof, windows, kitchen, bathroom, flooring.

  • Addition of a garage and an additional dwelling unit (ADU).

• Purchase price of the house: $450,000.

3. Real Estate as a Catalyst for Business Growth 5:39

• The house served as the first Airbnb, leading to further investments in real estate.

• Connection between real estate investments and the growth of the cleaning business.

4. Importance of Consistency in Business 7:29

• Emphasis on the significance of consistency in achieving business goals.

• Personal reflection on the importance of maintaining consistent efforts.

5. Networking and Building Relationships 9:10

• Story of joining a networking group and meeting a successful real estate investor, Mike.

• Importance of building relationships and learning from successful individuals.

6. The Role of Mentorship in Business Success 15:11

• How mentorship from Mike influenced business decisions and growth.

• The value of learning from experienced individuals in the industry.

7. Transitioning to the Cleaning Business 21:02

• Discussion on how real estate investments led to the establishment of the cleaning business.

• Importance of recognizing the interconnectedness of business ventures.

8. Current Business Metrics and Goals 22:49

• Overview of current revenue and growth metrics for the cleaning business.

• Discussion of challenges faced and strategies to overcome them.

9. Marketing and Lead Generation Strategies 42:13

• Breakdown of marketing expenses and lead generation results.

• Importance of consistent marketing efforts to drive business growth.

10. The Importance of Systems and Processes 49:20

• Discussion on the need for established processes to manage business operations effectively.

• How systems help in reducing emotional responses to business challenges.

11. Conclusion and Call to Action 01:06:03

• Recap of the journey and lessons learned.

• Encouragement to apply the discussed principles in building a successful cleaning business.

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Introduction and Background 0:03

• Happy Monday and introduction to the topic.

• Excitement about sharing a long-awaited story.

• Mention of the concept of 'reputation for money' and its significance.

The Importance of Learning from Others 1:16

• Sharing personal experiences to help others learn without suffering the same mistakes.

• Emphasis on the combination of learning from others and personal experiences.

Starting the Journey in Business 2:30

• Brief history of starting in the gym business in 2013.

• Struggles faced in the first three years, earning less than $5,000 a month.

Finding a Proven Business System 3:54

• Discovery of a proven business system that led to significant income growth.

• Importance of having a mentor or coach to guide through business challenges.

Transition to Real Estate Investment 6:01

• Transition from gym business to real estate investment in 2019.

• Strategy to buy rental properties for financial freedom.

Challenges in Real Estate Deals 8:22

• Encountering challenges with cash flow and financing for real estate.

• Learning about alternative financing methods.

Building Relationships and Networking 10:31

• Importance of networking and building relationships in real estate.

• Attending events and connecting with influential figures in the industry.

Mistakes Made in Real Estate Partnerships 15:18

• Discussing mistakes made in due diligence when partnering with others.

• Importance of vetting partners beyond community affiliation.

Financial Losses and Lessons Learned 18:13

• Sharing experiences of financial losses in various real estate deals.

• Emphasis on the importance of maintaining reputation and paying back lenders.

The Value of Reputation Over Money 34:08

• Discussing how reputation can lead to future opportunities and trust.

• Importance of making things right with clients and partners.

Creating Revenue and Business Growth 38:20

• Strategies for creating more revenue in the cleaning business.

• Importance of data and organization in business operations.